Here I am again in Florida, this time to discover a new luxury boutique in Naples, one of the most well-known locations of South-western Florida. Just think that the zip code is 34102, one of the richest in the United States and this place is attended by the most well-off Americans, all owners of beautiful villas, huge limousines and private jets.
In one of the main streets in Naples you will find Marissa, an amazing and extremely refined store, where fashion, make-up and jewellery-addict customers try to get one of the latest creations by Manolo Blahnik and by Oscar de la Renta, spending their time going on a boat trip or taking part in a swimming-pool party.
As soon as I enter Marissa, I feel the “wasp and twist” charm of multi-million America and my eyes immediately fall on leather items by Reed Krakoff, my hands feel colourful sabots by Fendi and the adrenaline pushes me to the dressing room to try on one of the famous cocktail dresses by Lanvin.
Very kind staff complements this pleasure experience. All shop assistants know how to make product qualities stand out and have clear in mind how the price of luxury items need to be told about, creating actual occasions of interaction with customers. And talking about interaction, Marissa is very well-known for its exclusive events where you can have fun with your friends living a premiere and trying on new collections by Brunello Cucinelli and Givenchy or wearing precious jewels by state-of-the-art brands like Mattia Cielo and Arunashi.
In such a selective environment, it is nice to see how real gentlemen and ladies do not boast their wealth and it is unexpected to discover that even the highest tycoon is immensely filled with light looking at his beautiful wife coming out of the dressing room, making it all more humanly accessible.
Marissa is a really elegant, radiant and intriguing store, rich in inspiration and joie de vivre, exactly in line with my stay in the Mexican Gulf, which will continue on the very long beaches of Eastern Florida.
And what about your holidays?
I hope they are as amazing as mine!
Talk to you next time…