H&M, the Swedish streetstyle giant, has opened the doors of its largest commercial space in the heart of the capital town of Italy.
The red carpet prepared for this event has been crossed by one thousand guests who have tripped the light fantastic with the different DJ set music played on each one of the four floors. Bio drinks and snacks were there, along with a 10% reduction on the entire men, women, kids, accessories and make-up collections, which are increasingly refined.
The staff, checking that displays were sorted in spite of the crowded store, has been very warm, easy-going and trained to welcome big crowds of fans. I would say this is line with the expectations of customers rushing to pay the numerous items collected with a smile on their face.
It has been authentically a big party to celebrate the most-coveted location on the Rome real-estate market. In fact, other big names had already laid eyes on it, but H&M succeeded in getting it, beating them all.
Let’s welcome Rome H&M flagship store, which has done great things to renovate its brand and to maintain a good vibe in town.
Bye bye from Retail Coach in Rome!
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