orso-370January is a very inspiring month for all future projects that will be launched during the rest of the year. As always, I will move to Miami, well-established destination for my professional update and for my usual tour of Florida that will lead me to see new haut-de-gammeretailers, stores investing not only in marketing, but especially in the customer service via an international multichannel approach, that is on social networks and e-commerce to win over competing e-tailers who are inevitably progressing on the reference market.

Will street stores be able to win over online superpromotions?

Undoubtedly, here in the States, they are excellent at identifying the customers’ needs and at adapting to new selling channels, therefore, why shouldn’t we draw inspiration from their performance?

Here are the 6 effective steps to become a winning retailer

  • Investing in e-commerce
  • Hiring a social media strategist with data skills
  • Analizing customers purchases and improve cross selling in store and on line
  • Getting exclusive sales agreements for products
  • Organizing special windows and interactive events
  • Constantly updating the selling staff about customized post sales service

It seems easy work but it requires open mind, audacity, long-sighted approach, persistence curiosity and vitality, exactly the potentials that all modern retailers should practice.

Don’t’ you know how to practice them? Discover Retail Coaching: excel in sales with sport strategies and you will evaluate how to create the winning team improving your coaching skills. retail-coaching-the-book

Meanwhile enjoy the pictures of best practice in the most exclusive store windows at Bal Harbour Shops where is also shown the Best Buddies Friendship Bear by favorite artist Romero Britto… Happy New Year from Miami!
www.balharbourshops.com | www.britto.com